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BUYING
GOLF EQUIPMENT - LATEST NEWS
Web-tv
film series
London, England.
November 2006. Arden & Fogarty LLC, in co-operation with 1golf.tv,
Norway’s golf.no, Tag
Heuer, Bjerke Urmaker timepieces
and Puma Golf announce the first
in a three part web-tv film series promoting golf and the upcoming
2007 edition of the two-book series Buying Golf Equipment. The subjects
during this series cover the positives and negatives of where to buy,
leading to information about the custom fitting of clubs to suit your
game. These web-tv films are between two and four minutes in duration
and are hosted by Mark D. Wilson. Comments and questions can be emailed
to media@ardenfogarty.com
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Note:
The following is the full version of our first press release for the
book series.
Buying Golf Clubs? You
really should read this book first
London,
England. May, 2006. Arden & Fogarty LLC - a US registered sports
book publishing company - announce a pre-release order and prize competition
website for the upcoming two-book series Buying
Golf Equipment,
written by debut author and golf professional Mark D. Wilson.
Buying
Golf Equipment - the step-by-step guide is a paperback
covering topics about the golf equipment industry in reality (as told
from the inside), the various methods of buying clubs (pre-owned equipment,
availability and delivery times, demo. days, custom fitting), different
playing abilities and styles of clubs on offer (with separate sections
for beginners, intermediate, advanced, ladies, lefties, seniors, juniors
and teenagers), choosing the retailer you buy from carefully (shopping
around on price…..with all-important info. on counterfeit and knock-off
clubs) and owning and caring for your golf equipment (deposits, warranties,
eventual repairs). All of this is bound together with the crowning
statements of the book, the step-by-step guide buying format and the
Summary chapter (describing the industry’s current and future trends).
Buying
Golf Equipment - the annual guide is an illustrated color
guide that was always planned as a basic, brand-independent magazine
that golfers could take with them to demo. days and various retailers
during their calculating pre-purchase investigations. A uniqueness
with the annual guide is that
all of the equipment featured can be bought in the specifications
that each individual golfer requires (to a partial or mostly full
custom fit option). As with the step-by-step
guide, the chapters are set out into separate areas for
beginners, intermediate, advanced, ladies, lefties, seniors, juniors
and teenagers.
Both
books from the series have been made available in North American and
German editions and are currently available only at www.ardenfogarty.com.
Registered pre-release customers are given five chances in an exciting
prize competition, whereby five lucky winners will receive a US $1,000
customized golf equipment package of their choice, personally fitted
by the author.
Of
the upcoming book series, Mark stated: “This is a bright day for golfers
across the world. From beginners who have little or no knowledge of
what to expect when buying their first golfing items, right through
the list to the most experienced player, I’ve covered all of the information
they should be considering first before spending their money on clubs.
My aim with the step-by-step guide
was also to add true stories from my past experiences and a few quotes
from outside the golf industry. This helped to spice up a vital book,
one which is essentially about a subject few golf book authors write
about…..in an industry that is overly self-governing from a marketing
and retailing viewpoint. The information in this book had to become
public knowledge some day, so why not today?”
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